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Designer's Tip - Creating Artwork for Dies

Most engravers suggest that artwork for creating dies
be sent as an original art file versus a file in a layout
program such as QuarkXPress®, Pagemaker® or
InDesign®. In most cases Illustrator® or other vector
files are recommended, however bitmap images with
resolutions of 600 dpi or higher can be used
depending on the die-making process. Consult the die
manufacturer to determine which type of file is best for
the project.

When preparing artwork for flat stamping dies, which
will be photo-etched or CNC engraved, it must be solid
line art without the use of any screens. The digital files
must be 100% of size, and the artwork also should be
saved at 600 dpi or higher to ensure a crisp engraved
image and best results.

These same rules apply to single-level embossing dies
as well - the only addition is to ensure the engraver
knows the type and thickness of the stock that will be
embossed. This will tell the engraver how deep the die
can be etched.

Artwork for brass multi-level or brass sculptured
engravings can be a bit more complicated. If the image
is to be multi-level embossed, the type of embossing
effect must be indicated. The most common choices
are either raised round (round lift), raised flat (beveled
flat lift), or raised roof (raised faceted). On a multi-level
image, a portion of the artwork might indicate to raise
flat the first level and indicate a raised round effect on
the second level.

With sculptured embossed dies that are, for the most
part, completely hand-engraved by a talented master
engraver, the designer can have input and make
suggestions, but must trust the creation to the
expertise of the engraver. It is recommended to take
the artwork that will include sculptured embossing and
indicate what areas on the image should include
intricate detail in the embossing die. If there is a printed
image that is partially sculptured embossed, separating
out a layer in the digital artwork that indicates the
portion of the image to emboss is the best solution.
Then on a key line or black and white laser print, the
embossing effects and amount of detail can be
indicated. Combination (foil and embossing) dies must
follow the same guidelines as above. The only
exception is when an image is flat foil stamped in
certain areas and foil and embossed in others on the
same die. This must be well marked on the artwork.